Founder, CEO,  Asterisk icon
Growth Strategist.

Driving value for teams, brands, and partners since 2009.
Get in Touch
Alen

Businesses I've built or worked on

Real ventures. Real results.

10x
Flyrank
PowerCommerce
Shop Circle
Hulk Apps
Praella
Cart Hook
Wolfpoint
Releasit
Optyn
Accentuate
Rush
Seapixel
Bold
EastsideCO
Dealster
nCrowd
Chitown Deals
Empist
Lumia

Trusted by Top Brands

Across industries. Around the globe.

OwlCrate
Oransi
BloomsyBox
Kitchen Center
Crate Club
ALK
OwlCrate
Oransi
BloomsyBox
Kitchen Center
Crate Club
ALK
VMP
Beard Club
Fenty Beauty
Natura
Oatly
Vegamour
VMP
Beard Club
Fenty Beauty
Natura
Oatly
Vegamour
VMP
Beard Club
Fenty Beauty
Natura
Oatly
Vegamour
VMP
Beard Club
Fenty Beauty
Natura
Oatly
Vegamour
Dr Squatch
BattlBox
Izze
Ghost
Colombre
Tula
Dr Squatch
BattlBox
Izze
Ghost
Colombre
Tula
Dr Squatch
BattlBox
Izze
Ghost
Colombre
Tula
Dr Squatch
BattlBox
Izze
Ghost
Colombre
Tula

I’m Alen Malkoč

— father, husband, entrepreneur, and operator. I’ve spent the last two decades building, scaling, and selling companies across the digital landscape. From founding startups to leading enterprise growth, my journey is defined by resilience, curiosity, and a relentless focus on creating value for employees, brands, and partners.
AI is not optional

The Future is Now

AI is reshaping how we live, work, and build. The future belongs to those who move fast, stay curious, and lead with purpose.

Built from the ground up

Professional Journey

From coding in high school to scaling SaaS startups, I’ve lived the founder journey and successfully supported some of the bigger names in ecommerce such as HulkApps, Shop Circle, & Praella.

Rooted in values

Personal Identity

I’m a dad, husband, and family-first person who’s always looking to help, grow, and bring positive energy to others.

Insights & Stories

Ideas & Lessons from the frontlines

Subscribe for strategic insights

Beyond business, I’m a proud dad, a partner in life and work, a creative thinker, and someone who believes growth comes from being all in —

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