# Welcome to Alen Malkoč

> Hi, I’m Alen Malkoč — a serial entrepreneur behind HulkApps and Shop Circle, now building AI-native companies from Sarajevo.

## Pages

Core pages covering ventures, current focus, culture, services, and case studies.

- [Building Culture](https://alenmalkoc.com/en/building-culture): Discover the values, mindset, and moments that have shaped our culture — from the earliest days of HulkApps to today’s AI-native ventures.
- [Calendar](https://alenmalkoc.com/en/calendar): Book a call with Alen directly from his calendar.
- [Case Study: BattlBox](https://alenmalkoc.com/en/case-studies/battlbox): How BattlBox rebuilt subscription and operational infrastructure to unlock sustainable growth.
- [Case Study: Billie Eilish Fragrances](https://alenmalkoc.com/en/case-studies/billie-eilish-fragrances): How Billie Eilish's fragrance launch achieved unprecedented traffic management and user experience.
- [Case Study: Dr. Squatch](https://alenmalkoc.com/en/case-studies/dr-squatch): How Dr. Squatch optimized their ecommerce operations to drive significant growth.
- [Case Study: Fenty Beauty](https://alenmalkoc.com/en/case-studies/fenty-beauty): How Fenty Beauty optimized their ecommerce operations to drive significant growth.
- [Case Study: Ghost Lifestyle](https://alenmalkoc.com/en/case-studies/ghost-lifestyle): How Ghost Lifestyle enhanced their ecommerce operations on Shopify Plus for substantial growth.
- [Case Studies](https://alenmalkoc.com/en/case-studies): Execution-led transformations across e-commerce, SaaS, and AI.
- [Case Study: Izze](https://alenmalkoc.com/en/case-studies/izze): How Izze optimized their ecommerce strategy to accelerate growth.
- [Case Study: La Colombe](https://alenmalkoc.com/en/case-studies/la-colombe): How La Colombe optimized their subscription experience for enhanced customer satisfaction.
- [Case Study: Moonglow Jewelry](https://alenmalkoc.com/en/case-studies/moonglow-jewelry): How Moonglow Jewelry refined its ecommerce operations to spur growth.
- [Case Study: Natura Brasil](https://alenmalkoc.com/en/case-studies/natura-brasil): Natura Brasil partnered with Alen to optimize ecommerce strategies for enhancing growth and operational efficiency.
- [Case Study: Oatly](https://alenmalkoc.com/en/case-studies/oatly): How Oatly optimized their ecommerce operations to drive significant growth.
- [Case Study: The Beard Club](https://alenmalkoc.com/en/case-studies/the-beard-club): How The Beard Club partnered with Alen to enhance its ecommerce strategies and boost customer engagement.
- [Case Study: The Shop](https://alenmalkoc.com/en/case-studies/the-shop): How The Shop launched a high-end grooming line aligned with cultural events, leveraging Shopify for strategic growth.
- [Case Study: Tula](https://alenmalkoc.com/en/case-studies/tula): How Tula optimized their ecommerce operations to drive significant growth.
- [Case Study: Vegamour](https://alenmalkoc.com/en/case-studies/vegamour): How Vegamour transformed their ecommerce operations to enhance growth and customer engagement.
- [Case Study: Vinyl Me, Please](https://alenmalkoc.com/en/case-studies/vinyl-me-please): How Vinyl Me, Please enhanced their ecommerce strategies to drive customer loyalty and operational efficiency.
- [Current Focus](https://alenmalkoc.com/en/current-focus): Building FlyRank: An AI-enabled, execution-first content growth platform.
- [Engage with me.](https://alenmalkoc.com/en/engage): Hi, I’m Alen Malkoč — a serial entrepreneur building the next generation of AI-powered companies. Based in Sarajevo, I’ve led and exited multiple tech startups, including HulkApps. I’ve also helped shape the growth of Shop Circle, a global e-commerce technology group.
- [Welcome to Alen Malkoč](https://alenmalkoc.com/en): Hi, I’m Alen Malkoč — a serial entrepreneur behind HulkApps and Shop Circle, now building AI-native companies from Sarajevo.
- [Insights](https://alenmalkoc.com/en/insights): Meta Description
- [Privacy Policy](https://alenmalkoc.com/en/privacy-policy): We respect your privacy. AlenMalkoc.com collects minimal data, doesn’t share your information, and uses basic tools like cookies for analytics and site improvement.
- [AI Automation Operations](https://alenmalkoc.com/en/services/ai-automation-operations): Workflow automation and AI copilots for teams that need higher output without headcount bloat.
- [AI Growth Systems](https://alenmalkoc.com/en/services/ai-growth-systems): Design and deployment of AI-native growth systems that improve velocity and decision quality.
- [AI & Search Optimization](https://alenmalkoc.com/en/services/ai-search-optimization): Deploy a high-performance commerce engine combining autonomous AI agents with advanced search optimization.
- [Automated Content Engine & Indexing](https://alenmalkoc.com/en/services/automated-content-engine-indexing): Scale your organic reach without increasing manual work.
- [Custom Brand Redesign & Storefront Build](https://alenmalkoc.com/en/services/custom-brand-redesign): Transform your Shopify store with a unique design tailored to your brand identity and business goals.
- [Data-Driven Conversion & Revenue Audit](https://alenmalkoc.com/en/services/data-driven-conversion): Identify and fix the hidden leaks in your sales funnel using real user behavior data.
- [Data-First Store Migration to Shopify](https://alenmalkoc.com/en/services/data-first-store-migration): Transfer your entire business history to Shopify without risking your data integrity or SEO rankings.
- [Ecommerce Acceleration](https://alenmalkoc.com/en/services/ecommerce-acceleration): Conversion, merchandising, and platform execution for ecommerce brands that need faster growth.
- [Enterprise B2B & Wholesale Launchpad](https://alenmalkoc.com/en/services/enterprise-b2b-wholesale): Launch a professional B2B portal that empowers your business to manage bulk orders and corporate accounts with retail-like efficiency.
- [Full-Stack Systems & ERP Integration](https://alenmalkoc.com/en/services/full-stack-system): Connect your store with your back-office ERP, CRM, or WMS to enable real-time data flow across your entire business.
- [GEO & AI Answer Engine Optimization](https://alenmalkoc.com/en/services/geo-ai-answer-engine-optimization): Enhance your brand's visibility in AI-driven conversations and secure your position as the preferred recommendation.
- [Headless Frontend Build](https://alenmalkoc.com/en/services/headless-frontend): Decouple your technical architecture to achieve total creative freedom and high-speed performance.
- [Services](https://alenmalkoc.com/en/services): Execution-led services for growth, ecommerce, AI automation, and lifecycle performance.
- [International Expansion & Localization Pack](https://alenmalkoc.com/en/services/international-expansion-localization): Expand your e-commerce store into new international markets with a fully localized experience tailored to local preferences.
- [Lifecycle Retention Engine](https://alenmalkoc.com/en/services/lifecycle-retention-engine): Lifecycle architecture that improves repeat purchases, retention, and customer lifetime value.
- [SEO Preservation & Growth Strategy](https://alenmalkoc.com/en/services/seo-preservation-growth-strategy): Protect your organic visibility while building a technical foundation for long-term traffic growth.
- [AI Automation Operations](https://alenmalkoc.com/en/services/services-template): Workflow automation and AI copilots for teams that need higher output without headcount bloat.
- [Technical Speed & Infrastructure Fix](https://alenmalkoc.com/en/services/technical-speed-infrastructure): Optimize your store's technical performance to meet Google Core Web Vitals and prevent lost sales from slow load times.
- [Terms of use](https://alenmalkoc.com/en/terms-of-use): By using AlenMalkoc.com, you agree to respect the content, understand it’s for informational purposes only, and acknowledge that terms may change over time. Use responsibly.
- [My Current and Past Ventures](https://alenmalkoc.com/en/ventures): Hi, I’m Alen Malkoč — a serial entrepreneur behind HulkApps and Shop Circle, now building AI-native companies from Sarajevo.

## Insights

Long-form articles on AI-native operations, growth systems, and building companies.

- [AI News & Updates – June 20: Voices, Agents, Video & Enterprise Tools](https://alenmalkoc.com/en/insights/ai-news-june-20): From 11 Labs’ emotional AI voices to agents that complete web tasks and hyper-realistic AI video — here’s your deep dive into June’s AI breakthroughs.
- [Android 15 Developer Preview Released with New Privacy Features](https://alenmalkoc.com/en/insights/android-15): Google launches Android 15 developer preview with privacy and performance upgrades.
- [Apple Rumored to Integrate AI Copilot in iOS 19](https://alenmalkoc.com/en/insights/apple-ai-copilot-ios19): Leaks suggest Apple will unveil an AI Copilot in iOS 19 during WWDC 2025.
- [Best of Brands + Agencies: Denim wars, CEO exits, Sports Marketing, and Bankruptcy fears](https://alenmalkoc.com/en/insights/best-of-brands-agencies-denim-wars-ceo-exits-sports-marketing-and-bankruptcy-fears): Explore winning brand strategy from Nike, Gap & more. We analyze the latest in sports marketing, retail bankruptcies, and key campaign takeaways. Get insights now.
- [Top Entrepreneurs Building in Public to Follow](https://alenmalkoc.com/en/insights/building-in-public-top-entrepreneurs): Discover over 20 entrepreneurs who are building in public — sharing real-time lessons, wins, and insights on X and beyond.
- [Consciously® Earns 2025 Indie Agency News Design Award](https://alenmalkoc.com/en/insights/consciously-wins-design-award): Branding agency Consciously® wins major design award for its Trust Pillars™ framework.
- [IBM Announces 2000-Qubit Quantum Processor Roadmap](https://alenmalkoc.com/en/insights/ibm-quantum-roadmap-2026): IBM plans to deliver a 2000-qubit quantum processor by 2026.
- [Jaguar's Rebrand Sparks Controversy and Agency Review](https://alenmalkoc.com/en/insights/jaguar-rebrand-controversy): Jaguar’s bold rebrand leads to public backlash and reevaluation of agency strategy.
- [Nvidia Unveils Next-Gen AI Chip, Doubling Performance](https://alenmalkoc.com/en/insights/nvidia-h200-ai-chip): Nvidia announces the H200 chip with double the power and improved energy efficiency.
- [Tesla to Launch Robotaxi Fleet by End of 2025](https://alenmalkoc.com/en/insights/tesla-robotaxi-2025): Elon Musk confirms Tesla plans to deploy its autonomous Robotaxi fleet before 2026.
- [This Week in Marketing – AI Bubble fears, TikTok Ban delay, Rebrand outrage & Made by Google event](https://alenmalkoc.com/en/insights/this-week-in-marketing-ai-bubble-fears-tiktok-ban-delay-rebrand-outrage-made-by-google-event): This week in marketing: Is the AI bubble bursting? Get insights on the TikTok ban delay, costly rebrands, and Google's celebrity-fueled AI campaign. Read our take.
- [This Week in Marketing – Spotify & TikTok DMs vs Instagram, AI Chatbots, LinkedIn Ads & YouTube Hype](https://alenmalkoc.com/en/insights/this-week-in-marketing-spotify-tiktok-dms-vs-instagram-ai-chatbots-linkedin-ads-youtube-hype): Get the strategic analysis for this week in marketing. We break down the platform inbox wars, AI liability shifts, and what Google & TikTok's latest moves mean for you.
- [This Week's Insights: Platform Risk, AI Deals, and the Battle for Authenticity](https://alenmalkoc.com/en/insights/this-week-s-insights-platform-risk-ai-deals-and-the-battle-for-authenticity): From Apple's new iOS 26 filter to the AI trust recession, the digital landscape is shifting. Discover key insights on platform risk and how to build a resilient brand.
- [Together Group Aims to Become the LVMH of Luxury Agencies](https://alenmalkoc.com/en/insights/together-group-luxury-agencies): Together Group is creating a powerhouse of luxury branding agencies, echoing the success of LVMH.

## Notes

- The site is available in 36 languages under /<locale>/ paths. Only the English pages are listed here; translations of every page exist at the same path with a different locale prefix.